About us

Making everyday digital payments effortless.

Subbaplug is a payments platform built to make buying airtime and data, paying bills, and funding your wallet fast, affordable and reliable. Whether you are topping up for yourself, running a reselling business, or building on our API, we give you one secure wallet and a service that just works.

Our mission

To be the easiest and most trusted way for people and businesses to stay connected and pay for essential services — instantly, at the best rates, and without the frustration of failed transactions.

What we do

We connect to multiple upstream providers and payment partners to offer airtime, data, cable TV, electricity, exam PINs, recharge printing and bulk SMS — all in one place. Every purchase is automatically routed to the best available provider and refunded instantly if anything fails.

Why people choose us

Who we are

Subbaplug is built and operated by SMD TECHNOLOGIES LIMITED, a technology company focused on dependable fintech products.

Get the app